Question 1

Does the Watch360 AI platform track comments on news sources?

Accepted Answer

Yes. If the media contains a comments section, the platform tracks it (e.g. Fratello Watches). Click on the "sources with comments" option above to see sources with comments.

Question 2

Does the Watch360 AI platform detect only brands or also watch collections and watch references?

Accepted Answer

Watch360 detects 400+ watch brands, 500+ collections and over 40,000 unique watch references.

Question 3

Does the Watch360 AI platform detect visual mentions of brands?

Accepted Answer

Yes. If a brand was visually mentioned (brand logo identified) within one of the images in the article.

Question 4

What is the size of the available archive data?

Accepted Answer

Over 20 years.

Question 5

Does the Watch360 AI platform analyze the reach of the articles / sources?

Accepted Answer

Yes. Watch360 uses an advanced methodology to estimate both the source's reach and the reach of specific articles.

Question 6

Does the Watch360 AI platform monitor Chinese watch media sources?

Accepted Answer

Yes. Watch360 tracks over 20 media sources from China and continue to expand our media coverage.

Question 7

Which countries are supported?

Accepted Answer

More than 50 countries, and we're constantly expanding coverage.

Question 8

What is Reference Share of Voice (RSOV)?

Accepted Answer

Percentage of all watch reference mentions belonging to a specific reference.
Value:
- Identify hero products
- Measure launch success
- Benchmark competitors at reference level

Question 9

What is Reference Concentration Index?

Accepted Answer

Measures how concentrated a brand's media attention is across its references.
Value: Helps brands understand dependence on hero products and product portfolio balance

Question 10

What is Cross-Brand Competitive Overlap?

Accepted Answer

Identifies which references are mentioned together in comparisons (e.g. “Best pilots under $5,000”). Value: Reveals real competitive sets defined by journalists rather than marketing categories

Watch360 Market Intelligence Platform

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