January 2026 Watch Novelties: New Watch Releases from Leading Brands

From heritage to innovation, the watch industry keeps moving forward. The Watch360 platform constantly monitors over 90 watch brands across 10 countries to detect newly released watch models (novelties). The infographics powered by the Watch360 platform provide an overview of the new watches released by 39 brands in January 2026.
Findings and insights:
1. Hublot, Oris, Arnold & Son, TAG Heuer, Louis Moinet dedicated their watches to the Year of the Horse.
2. A third of the novelties (46 models) were released at LVMH 2026 in Milan.
3. Collaborations:
- Hublot and Novak Djokovic
- Hublot and Yohji Yamamoto
- Hublot and UEFA Europa League
- Omega for Milano Cortina Olympics 2026
- NORQAIN and National Hockey League
- Chopard and Zagato
4. Blancpain watches with the traditional Chinese calendar display the two-hour signs of the zodiac, the Chinese date and month, the five elements, the celestial stems and leap months.
5. Oris supports the Changjiang Conservation Foundation in conserving the critically endangered Yangtze finless porpoise with their watch Yangtze Jiangtun Limited Edition.
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